India’s top stars from cricket and cinema continue to dominate the endorsement landscape, with Virat Kohli emerging as the country’s most valuable celebrity brand in 2026. Here’s a closer look at the top 10:
Virat Kohli – Brand value: ₹3,542 crore
The former India captain and one of the world’s biggest sporting icons retained his position as India’s most valuable celebrity brand. His popularity across sports, fashion and lifestyle endorsements continues to make him advertisers’ top choice.
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Shah Rukh Khan – Brand value: ₹3,017 crore
Bollywood’s “King Khan” remains one of the country’s most influential stars. With blockbuster successes and a massive global fan base, Shah Rukh continues to be among the most sought-after faces for brands.
Priyanka Chopra Jonas – Brand value: ₹2,507 crore
The actor and entrepreneur has successfully built a global presence, making her one of India’s most recognizable personalities internationally. Her influence extends across films, fashion and business ventures.
MS Dhoni – Brand value: ₹2,141 crore
The former Indian captain’s calm demeanor and immense popularity have made him a favorite among brands. Even after retiring from international cricket, Dhoni remains one of India’s most bankable celebrities.
Ranveer Singh – Brand value: ₹2,077 crore
Known for his energetic personality and versatile performances, Ranveer Singh continues to enjoy strong appeal among advertisers and younger audiences.
Akshay Kumar – Brand value: ₹2,064 crore
One of Bollywood’s busiest stars, Akshay Kumar has maintained his position among India’s leading celebrity brands thanks to his consistency and wide-ranging appeal.
Amitabh Bachchan – Brand value: ₹1,933 crore
The legendary actor remains a trusted and respected face for brands across generations. His enduring popularity has made him a marketing powerhouse for decades.
Sachin Tendulkar – Brand value: ₹1,676 crore
Revered as the ‘God of Cricket,’ the batting legend continues to command immense goodwill and credibility, making him a preferred choice for endorsements.
Alia Bhatt – Brand value: ₹1,606 crore
The actress has established herself as one of Bollywood’s biggest female stars. Her successful films, entrepreneurial ventures and strong social media presence have boosted her brand value significantly.
Allu Arjun – Brand value: ₹1,522 crore
Following the pan-India success of the Pushpa franchise, the Telugu superstar has emerged as one of the country’s most influential celebrities, with brands increasingly tapping into his nationwide popularity.
