Bollywood celebrities are no longer limiting themselves to acting. Many of them have successfully entered the business world, creating brands that reflect their personalities and passions. From fashion and fitness to skincare and production houses, these stars have built businesses that have become household names.
- 1. Salman Khan – Being Human
- 2. Hrithik Roshan – HRX
- 3. Alia Bhatt – Ed-a-Mamma
- 4. Saif Ali Khan – House of Pataudi
- 5. Shraddha Kapoor – Palmonas
- 6. Deepika Padukone – 82°E
- 7. Malaika Arora – Diva Yoga
- 8. Shah Rukh Khan – Red Chillies Entertainment
- 9. Anushka Sharma – Nush
- 10. Katrina Kaif – Kay Beauty
- 11. Sunny Leone – Star Struck
- 12. Twinkle Khanna – Tweak India
- 13. Suniel Shetty – FTC Talent Media & Fitness Ventures
- 14. Jacqueline Fernandez – Kaema Sutra
- 15. Ajay Devgn – NY Cinemas
- Bollywood’s Business Boom
Here’s a look at some of the biggest celebrity-owned brands in Bollywood.
1. Salman Khan – Being Human
Salman Khan’s Being Human is one of India’s most popular celebrity brands. Launched as a charitable initiative, the brand sells clothing, watches, accessories and other lifestyle products. A part of its earnings goes towards education and healthcare projects through the Being Human Foundation.
2. Hrithik Roshan – HRX
Fitness icon Hrithik Roshan launched HRX, a sports and activewear brand that promotes healthy living. The company offers gym wear, footwear and fitness accessories and has become one of India’s leading fitness brands.
3. Alia Bhatt – Ed-a-Mamma
Alia Bhatt started Ed-a-Mamma, a sustainable clothing brand for children that later expanded into maternity wear and lifestyle products. The brand focuses on eco-friendly fashion and encouraging children to stay connected with nature.
4. Saif Ali Khan – House of Pataudi
Inspired by the royal heritage of the Pataudi family, House of Pataudi offers ethnic wear for men and women. The collection combines traditional Indian craftsmanship with modern fashion.
5. Shraddha Kapoor – Palmonas
Shraddha Kapoor partnered with jewellery brand Palmonas, known for its stylish and affordable anti-tarnish jewellery. The actress is closely associated with the brand’s campaigns and collections.
6. Deepika Padukone – 82°E
Deepika Padukone entered the beauty industry with 82°E, a premium skincare brand. The company focuses on self-care and products inspired by modern wellness practices.
7. Malaika Arora – Diva Yoga
Fitness enthusiast Malaika Arora co-founded Diva Yoga, a wellness platform that promotes yoga, meditation and healthy living through online and offline sessions.
8. Shah Rukh Khan – Red Chillies Entertainment
Shah Rukh Khan and Gauri Khan own Red Chillies Entertainment, one of India’s biggest film production and visual effects companies. The banner has produced blockbuster films and is also known for its world-class VFX studio.
9. Anushka Sharma – Nush
Anushka Sharma launched Nush, a fashion label aimed at providing trendy and comfortable clothing for young women. The brand quickly gained popularity for its stylish collections.
10. Katrina Kaif – Kay Beauty
Katrina Kaif’s Kay Beauty has become one of India’s most successful celebrity beauty brands. The makeup line offers a wide range of cosmetics and promotes the idea of beauty without unrealistic standards.
11. Sunny Leone – Star Struck
Sunny Leone founded Star Struck, a cosmetics brand featuring makeup products for different skin tones and styles. The brand has built a strong presence in the beauty market.
12. Twinkle Khanna – Tweak India
Author and entrepreneur Twinkle Khanna launched Tweak India, a digital lifestyle platform covering health, relationships, culture and women’s issues.
13. Suniel Shetty – FTC Talent Media & Fitness Ventures
Suniel Shetty has invested in several businesses, including fitness chains, restaurants and the talent management company FTC Talent Media & Entertainment, supporting emerging artists.
14. Jacqueline Fernandez – Kaema Sutra
Jacqueline Fernandez co-founded Kaema Sutra, a wellness and lifestyle brand inspired by Ayurveda and holistic living.
15. Ajay Devgn – NY Cinemas
Ajay Devgn expanded into the entertainment business with NY Cinemas, a multiplex chain focused on bringing quality cinema experiences to smaller cities across India.
Bollywood’s Business Boom
Today’s Bollywood stars are proving that success is not limited to the silver screen. They are building fashion labels, fitness brands, beauty companies and production houses that continue to grow alongside their acting careers.
These celebrity entrepreneurs have shown that with the right vision, a star can become a successful business leader as well, creating brands that connect with millions of fans beyond the world of films.
